Guillermo Estrada tiene la licenciatura en Historia por la Universidad Autónoma de Baja California. Su trabajo se desarrolla entre el performance, música y video; conocido  también detrás del cosmos como Rancho Shampoo. 

 

Es co-fundador del festival independiente Doña Pancha Fest y Director del Proyecto Audiovisual "La Catedral del Underground".

Recientemente obtuvo su Master of Fine Arts en la Universidad de California en San Diego, con su proyecto "Aliendigenismo": Viajando hacia otras dimensiones con Rancho Shampoo.

Guillermo Estrada has a degree in History from the Universidad Autonoma of Baja California. His work is developed between performance, music and video; he is also known behind the cosmos as Rancho Shampoo.

 

He is co-founder of the independent festival Doña Pancha Fest and Director of the Audiovisual Project "La Catedral del Underground".

.

He recently obtained his Master of Fine Arts at the University of California, San Diego, with his project "Aliendigenismo": Traveling to other dimensions with Rancho Shampoo.